Blue Company scores Watches of Switzerland deal


Watches of Switzerland has signed an agreement to take on brands Glycine and Muhle Glashutte.

The brands are both distributed in the UK by The Blue Company London, headed up by Monica Porracin. The company has been distributing Glycine since 2009 but only took over the distribution of Muhle Glashutte earlier this year.

Muhle Glashutte was named as a Highly Commended WatchPro Watch of the Year in the Rising Stars category for up-and-coming brands.


Both Glycine and Muhle Glashutte are currently featured on the home page of the Watches of Switzerland website promoting them as new signings, as long with another new brand for the retailer, Victorinox.

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