Bloomberg TV interview sparks Hollywood watch deal for TAG


TAG Heuer has announced a global partnership with MARV films and 20th Century Fox in the upcoming new film from acclaimed director Matthew Vaughn, Kingsman: The Golden Circle.

In the new film, the Kingsman agents will all be fitted with TAG Heuer watches as part of a deal that sees its Connected Watch become the Official Watch of the film. The Tag Heuer Connected will also be included in the Kingsman collection on sale on Mr Porter.

Mr Vaghn claims he wanted the agents to sport TAG after seeing CEO Jean-Claude Biver talking about the timepiece on a news channel.

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He commented: “For Kingsman: The Golden Circle, we needed a smart watch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude Biver about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”

Kingsman: The Golden Circle is due for release in September and features cast members from the first film, including Colin Firth, Taron Egerton, and Mark Strong, and introduces new cast members Julianne Moore, Halle Berry, Pedro Pascal, Channing Tatum and Jeff Bridges.

Mr Biver said: “Kingsman means explosions, action, laughter, and, of course, elegance. Its cast of young actors is the stuff of dreams – gentleman who aren’t afraid of anything. This is a perfect fit with TAG Heuer’s target market. This partnership will help us to get even closer to the younger generation. The first instalment was a great success, and we are both proud and honoured to see the heroes of the second film wearing flagship pieces from the TAG Heuer collection.”

The watches worn by the characters play a decisive role in Kingsman: The Golden Circle, pivotal to the success of the Kingsman agents’ missions.

They needed watches that could withstand anything, be it underwater shots, fight scenes or stunts.

Film-goers will see the Kingsman agents wearing the TAG Heuer Connected and the legendary Monaco Calibre 11, worn by the American Statesman agents.

Tags : jean claude biverTAGtag heuer connectedwatches
Andrew Seymour

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