Black Diamond bags PR and marketing contract for Daniel Wellington


AFH Group has appointed Black Diamond Luxury PR to oversee communications and marketing for Daniel Wellington.

Daniel Wellington was taken on by AFH Group last year after the brand parted company with Peers Hardy.

AFH Group is the latest distribution venture run by Keith Sheppard, who previously ran Steerwell, SWICO and MGS Distribution in the UK.


AFH also distributes William L and Paul Smith watches, and jewellery brand Tom Hope.

“Black Diamond Luxury PR is absolutely the right choice for us and Daniel Wellington. Their knowledge and reputation within the fashion, travel and watch sectors provides me the confidence I need to know the job will be done to the highest of standards. The AFH Group team and I look forward to working with such an experienced team at Black Diamond Luxury,” said Mr Sheppard.

Laurie Milne, head of Black Diamond Luxury added: “I am delighted to be working the AFH Group again. Daniel Wellington will be a very exciting addition to the Black Diamond Luxury PR offer.”

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