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Best global Inox sell-through for Burton McCall

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Uk distributor of Victorinox Swiss Army Watches Burton McCall scooped a prestigious brand award for the best global sell-through of the brand’s new Inox watch.

The UK market was honoured with a Victoria award at Baselworld last week by Victorinox Swiss Army to mark the phenomenal sales success.

Victorinox’s indestructible Inox steel watch has met with huge success since being launched at Baselworld 2014, not least of all taking the title of Sports Watch of the Year 2014 in WatchPro’s coveted Watches of the Year publication in November.

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Victorinox told WatchPro that one in every five of its timepieces sold is an Inox. The brand updated the collection at Baselworld revealing a long-awaited steel bracelet version and a model sporting the brand’s signature red colour on the dial and strap.

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