Bespoke Bremonts mark start of Jaguar partnership


Bremont has added motoring marque Jaguar to its collection of partners with the creation of six new watches.

The unique, bespoke chronometer have been designed to complement each of six new Lightweight Jaguar E-Types being created to complete the ‘special GT E-Type project’ launched by Jaguar in 1963. Only 12 of the promised 18 aluminium-bodied cars were built with the six new cars fulfilling the historic objective.

The cars will be built by Jaguar Land Rover’s Special Operations division at its Browns Lane plant, in Coventry, to the exact specification of the original and the first will be unveiled at Pebble Beach Concours this week.


Ian Callum, Jaguar’s director of design, said: “The Lightweight E-type project is so special that we thought we really needed to create something which complemented the cars and, since most classic enthusiasts also tend to be horophiles, a wristwatch seemed to be the answer.

“Bremont was the obvious choice as a partner, both because we have worked closely together in the past on the clocks for the C-X75 and XJ75 Platinum concept cars and because, like Jaguar, it is a quintessentially British brand. We didn’t want a watch that was too obvious in terms of design, but something which captured the spirit of the Lightweight in a subtle yet relevant way and I think Bremont has certainly achieved that goal.”

The Jaguar Lightweight E-Type watch is a 43mm design features a black dial based on the car’s rev counter with chamfered hands that replicate the instrument’s tachometer needle. The chassis number of the watch’s matching car is also printed on the dial. Each watch’s white gold case features a central aluminium band produced from metal used in the cars’ manufacturing process and will be anodized to match the final colour of the corresponding car.

Bremont has utilised its self-winding BWC/01 movement with 50 hour power reserve and steering wheel design rotor.

Giles English, Bremont co-founder, said: “Creating the watch proved to be a fascinating project, as we were given access to the Jaguar archives in order, for example, to ascertain the exact font for the numerals used on the dial of the original rev counters. The fact that we were required to make just six examples enabled us to be very creative in a way that is not always possible when designing a watch for larger scale production – and that’s why we have been able to feature touches such as using real wood for the rim of the ‘steering wheel’ winding rotor. Each watch is, essentially, bespoke.”

The six new watches mark the start of a long term partnership with Bremont with future editions set to be announced.


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