Bering packs a punch at Identity the Jewellers


Derby retailer Identity the Jewellers has secured a roaring trade with watch brand Bering since introducing the brand to its store in October.

Since taking on the brand the single store, which is located in the city’s Westfield shopping centre, has already sold watches 239 watches.

Identity started out with two Bering counters on October 19 and by Christmas it had already sold 100 watches. In spring the retailer extended the space dedicated to the brand and now has two towers and three counters.


Alison Warner of Identity the Jewellers said that she felt an instant attraction to the brand when she first saw it. “I just said, those are nice watches,” she said. “I just liked them straight away.”

Bering has been steadily building its presence in the UK and has enjoyed a meteoric rise since its establishment in 2010. The brand is stocked at a wealth of independent jewellers as well as multiples including Beaverbrooks and has recently joined the Houlden Group.


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