Popular watch brand Bering has signed up to exhibit at the inaugural London Watch Show in July.
Bering, the Arctic-inspired watch brand founded by Danish adventurer and businessman Rene Kaerskov, will bring a host of new watches to the exhibition, including its first range of solar-powered watches.
The brand already has a collection of radio-controlled timepieces – and will exhibit new designs from this range at the London Watch Show – but solar power is a new area of product development for Bering.
Bering has been a regular on the UK trade show scene in the past year and UK director Henrik Leth Møller said that the brand has chosen to sign up to the London Watch Show as it is keen to work with a brand new event on the calendar.
Leth Møller said: "We’ve signed up to the London Watch Show because we are always very keen to support new initiatives in the industry and we think it is an excellent opportunity to reach out to all ex-isting customers and potential watch buyers."
Bering will join fellow London Watch Show exhibitors Accurist, Ball Watches, Bulova, Casio, Fendi, Festina, Glam Rock, Holler, Junghans, Jorg Gray, Lulu Guinness, Metal CH, Philip Stein, Royal London, Suunto, Timex, TW Steel and Wryst.
London Watch Show will take place on July 2 and 3 at the Freemasons Hall in London. To register to attend the London Watch Show, which is open only to qualified watch professionals and journalists, click here.