Bering appoints new North West area sales manager


by Sarah Jordan

Danish watch and jewellery brand Bering has appointed Bethan Palmer as its new North West-based area sales manager with immediate effect.

Palmer joined the Bering team in December 2013 and quickly rose to the position of visual merchandiser, managing the requirements of the whole UK market as well as high-profile events.

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Bering’s UK country manager Ian Latham commented: “After working as visual merchandiser for over a year Bethan has an indepth understanding of the Bering’s DNA and has already developed great working relationships with many of the stockists that she will now be managing.

"With a restructure for the UK and revised marketing plans set for 2015, it is an extremely exciting time to be involved in Bering as it grows from strength to strength. We are extremely excited for Bethan to step into her new role.”

Bering has experienced rapid growth in the UK since its launch in 2011 and now has 400 accounts across the country.

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