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Benrus celebrates centenary year by partnering with New York Mets

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Benrus, which rose from its 1920s origins in midtown Manhattan to become one of America’s most recognizable watch brands in the post-war decades, has become the official timekeeper of the New York Mets.

The partnership will give Benrus in-stadium and digital exposure, and the watch company will make special and limited edition pieces to mark Mets’ historical events.

It is expected that a Benrus clock will be unveiled at the Mets’ Citi Field stadium in 2021.

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“The Mets are excited to partner with a brand with a history in New York City,” said Mets executive vice president and chief revenue officer Lou DePaoli. “The partnership with Benurs will highlight the rich history of the city we call home along with the Amazin’ history of the Mets.”

To mark the announcement of the partnership, Benurs has made a limited edition run of 1,969 Benrus Classic: 1969 Edition watches celebrating the Mets’ World Series winning season in that year.

It is made with a blue dial with orange details and presented on either a satin-finished stainless steel bracelet or a brown Horween leather strap with baseball glove lace stitching.

“We are honored to partner with such a longstanding and noteworthy New York sports organization,” says Michael Goeller, COO of Benrus. “This year, we relaunch our almost 100-year-old history in the same city we originated. We couldn’t be prouder to celebrate this moment than with this new partnership with the Mets.”

The watch is available for pre-order now, priced at $250, on the Benrus website. The first 25 people that buy it will be invited to a Mets VIP Experience with a 1969 Mets Alumni.

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Rob Corder

The author Rob Corder