Ben Bridge Jeweler has invested in mobile clienteling and virtual selling platform Salesfloor to improve integration between online and offline sales channels.
The technology helps sales associates connect with customers with video chat, appointment setting, live chat, email, text messaging, associate storefronts and customer insights.
Client and staff information, and their interactions, with Ben Bridge feed into cloud-based data stores and to a digital dashboard that can be analysed to improve performance and customer service.
“Everything we do is focused on delivering beautiful, highly curated jewelry and an exceptional experience for our customers. With Salesfloor, we’re able to expand that experience with the ability to connect with customers in an intuitive and thoughtful approach — anywhere, anytime,” says Lisa Bridge, Ben Bridge Jeweler president and CEO
“Retailers are accelerating their digital transformation timelines this year by providing their store associates with the technology to meet customers where they are — which now means both online and in-person,” adds Oscar Sachs, Salesfloor CEO.
“We’re excited to partner with Ben Bridge and their Pandora operated stores in time for their busy season. We’ve equipped their personal jewelers with the necessary tools to engage with customers remotely and answer their question in real-time on digital channels.”
Earlier this year Ms Bridge told WatchPro that she has been piloting sales associates without any tie to a physical store. Salesfloor gives these clienteling specialists reliable access to the company’s back end systems so they can speak with confidence to customers on the go.