Bell & Ross under starter’s orders with new Renault F1 team

(Foreground, From L) Renault Sport F1 team manager Frederic Vasseu, Renault President Carlos Ghosn, Renault Sport F1 president Jerome Stol, Renault F1 driver British Jolyon Palmer, Renault F1 tests driver French Esteban Ocon and Danish Formula One driver Kevin Magnussen pose next to the Renault's RS16, the first F1 car of the French firm in six years, during a press conference at Renault's technocentre in Guyancourt, near Paris on February 3, 2016. Renault held a press conference in the run-up to the Australian Grand Prix of the FIA Formula One World Championship (F1), which will take place on March 20. The French firm, champions in 2005 and 2006, have not raced as a constructor since 2010 when it sold the shares in its team to Genii Capital which eventually rebranded it as Lotus - to focus on its role as an engine supplier. / AFP / FRANCK FIFE (Photo credit should read FRANCK FIFE/AFP/Getty Images)

French watch brand Bell & Ross has entered the sponsorship big leagues by backing the newly revived Renault Sport F1 team.

The official watch partnership with the French car manufacturer’s new Formula 1, its first since 2011, will see Bell & Ross brought down to earth as its watch’s primarily focus on aviation.

Unveiling his team drivers Brit Jolyon Palmer and Dane Kevin Magnussen, Renault Group CEO Carlos Ghosn stated that the team had been given the task of reaching the podium within three years.


The partnership was unveiled at a launch event in Paris yesterday that saw both drivers wearing Bell & Ross watches and their race suits emblazoned with the watch brand’s logo at the wrist.

It would appear that Bell & Ross will initially be using the partnership to promote its BR-X1 Carbon Forgé, a high tech chronograph encased in forged carbon.

Renault took over the existing Lotus Formula 1 team to bring the car marque’s name back to the sport and presented their car, the RS16, in black and gold livery.

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