Bell & Ross has combined its association with the traditional motor racing world with the ever-expanding universe of esports and gaming by becoming the Official Timekeeper of GRID Legends, a racing game available on PlayStation, Xbox and PC.
As Official Timekeeper of GRID Legends, Bell & Ross will track players’ lap and split times and will also allow players to be able to experiment driving with a personalize vehicle with a Bell & Ross in-game livery, designed exclusively for GRID Legends.
Eagle-eyed racers will also see the iconic Bell & Ross BR03-92 BLACK MATTE on the wrist of Valentin Manzi in Driven to Glory, the in-game story mode recorded using real actors and virtual production technology.
John Merchant, brand director of Codemasters, commented: “Bell & Ross is a symbol of the highest level of performance, which is epitomized in GRID Legends and it’s an honor to partner with such a prestigious brand.”
Adding: “From Driven to Glory to becoming our Official Timekeeper, the partnership brings two exciting brands together and we look forward to exploring more ways to excite our players as part of our launch campaign.”
While Carlos Rosille, co-founder and CEO of Bell & Ross explained: “Bell & Ross is very proud to become the official watch partner of GRID Legends. A historical video game which, like Bell & Ross, never stop innovating to give its users a spectacular virtual driving experience. Since its origins, the brand has made the racetrack one of its favorite playgrounds and is always in search of the ultimate mechanical performance like GRID Legends.
“Today, thanks to this partnership, Bell & Ross is speeding through the virtual world of racing simulation and continues to celebrate its passion for motor sport.”