Bell & Ross reveals its advertising strategy and creative for 2017


Bell & Ross has unveiled the first creatives for this year’s advertising campaign that will focus on the watchmaker’s three favourite elements: air, land and water.

The different visuals feature the hero timepieces of today, and will be revealed throughout the year.

The campaign’s tagline plays on the double meaning of the word “watch”. It expresses the idea of always going one step further with more accomplished and efficient timepieces.


It also encourages us to look beyond and to plunge into the universes of our heroes by wearing helmets, goggles or diving masks.

The visual concept of this advertising campaign, linked to the slogan Watch Beyond, features professionals who work under extremes conditions, where a watch is not only a tool serving their missions, but an ally at every moment.

The graphic concept of the campaign gives prominence to the new timepieces of the Aviator and Vintage collections: it includes a photograph taken in the air by a fighter pilot wearing the BR-03 Black Matte —one of Bell & Ross’ iconic models­. This exciting start will be followed by the launch of the RS17 campaign, presenting the brand’s partnership with Renault Formula One Team with pictures taken throughout the Renault tests on the legendary Barcelona racetrack.

With this campaign, Bell & Ross shares its vision of time and highlights the accomplishments of the heroes who use and endorse the brand’s watches thanks to their readability and reliability.

This 360° campaign is launched simultaneously all over the world as of now.

It includes four visuals and two videos, which will be released throughout the year.

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