With the start of the 2017 Formula 1 season just around the corner, motor racing teams are unveiling the cars that will compete for the championship this year along with watches from their timekeeping partners.
Bell & Ross was quickest off the starting line with the launch of its BR03-94 RS17 on the same day that Renault Sport Formula One Team was in London presenting its 2017 car.
The watch will be joined by two more models as part of the Bell & Ross partnership package, with all three on show at Baselworld next month.
Along with the obvious benefits to its brand profile, the partnership with the Renault Sport Formula One Team provides inspiration for Bell & Ross watch designers, who integrate the best of motor racing technology, mechanical expertise and materials into their timepieces.
“Renault Sport Formula One Team and Bell & Ross share a common goal of pushing the limits. This is extremely important for our brand this year and this partnership symbolises what can be achieved when precision and speed come together. We have embarked upon an exciting journey with Renault Sport Formula One Team, and 2017 will be no different.” said Carlos A. Rosillo, CEO of Bell & Ross.
The BR03-94 RS17 has a ceramic case and carbon fiber dial, which makes it exceptionally lightweight and resilient.
The design borrows elements from the look of Renault Sport Formula One Car
The chronograph information features yellow anodised aluminum, the color used by Renault since they first entered Formula 1.