Elegant Swiss women’s watchmaker Bedat & Co has appointed operatic sensation Carly Paoli as brand ambassador.
Paoli becomes Bedat & Co’s Mezzo Soprano in Residence and joins a line-up of world stars working with the brand including US reality TV star Yolanda Foster and sculptor Eleanor Cardozo.
The 25-year-old Brit, who trained at the Royal Northern College of Music, said: “I am honoured to have been chosen to represent a brand as prestigious as Bedat & Co. It is an iconic brand founded by a woman, for women and brings with it a rich heritage and history. It is a great privilege to sit alongside other brand Ambassadors who have achieved so much in their respective fields and who through their work, reflect the ideals of the Bedat & Co. brand.”
Paoli has performed for the Royal families of Monaco and Malaysia and will now appear at a series of exclusive brand events in her ambassadorial role, starting with a performance alongside 16-time Grammy winner David Foster in Calgary, Canada, at the end of the month.
It will be followed by a performance at The International Women Media Foundation (IWMF) Courage in Journalism Awards in the US at the end of October hosted by actress Olivia Wilde and Glamour magazine Editor Cindi Leive. Maria Shriver, Christiane Amanpour, Angelina Jolie, Jane Fonda and Oprah Winfrey are also expected to attend. The event marks the beginning of a long term partnership between IWMF and Bedat & Co. Geneve.