Beaverbrooks leaders ride for charity at Blackpool Bike Ride

David Carleton, Mark Adlestone (Chairman) and Susie Nicholas (Charity Manager) - enjoy the Beaverbrooks Bike Ride.

Beaverbrooks team members saddled up for the annual Beaverbrooks Blackpool Bike Ride last week in an effort to raise over £20,000 for Trinity Hospice.

Eighteen Beaverbrooks employees completed the bike ride on June 4 2017, including the group’s chairman, Mark Adlestone.

The charity bike ride, now in its 26th year, has been sponsored by Beaverbrooks since 1991. It is organised by Blackpool’s Trinity Hospice and Palliative Care Services.


The event attracted almost 700 riders who cycled 15, 18, 30 or even 45 miles around the Fylde’s coastal and countryside routes, many stopping for ice creams along the way.

Susie Nicholas, charity manager at Beaverbrooks, said: “Work colleagues, family groups, serious cyclists and fun riders all participated in the Bike Ride and the sun was shining as cyclists crossed the finish line, where they were rewarded with a souvenir medal for their efforts.

“Special thanks to all the volunteers who were out in force helping with registrations and marshalling duties. It was a brilliant event which raised much-needed funds for Trinity Hospice.”

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