BeauGeste Luxury has started representing Italian watch brand U-Boat in the United States.
It is the third fresh partnership for BeauGeste, joining Baume & Mercier, which appointed the distributor earlier this year, and Meerson, which came on board this month.
BeauGeste was founded in 2015 by Thierry Chaunu, a former president of Chopard for North America, and was initially focused on diamonds and jewelry distribution.
Swiss watches have become a larger part of the operation, with Eberhard & Co, Kerbedanz and Reservoir on its roster.
U-Boat and its founder Italo Fontana’s come from Italy and are best-know for over-sized chronographs and striking men’s watches like the new Dark Moon.