BeauGeste Luxury adds trio of brands to its watch distribution portfolio

U-Boat 2

BeauGeste Luxury has started representing Italian watch brand U-Boat in the United States.

It is the third fresh partnership for BeauGeste, joining Baume & Mercier, which appointed the distributor earlier this year, and Meerson, which came on board this month.

BeauGeste was founded in 2015 by Thierry Chaunu, a former president of Chopard for North America, and was initially focused on diamonds and jewelry distribution.

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Swiss watches have become a larger part of the operation, with Eberhard & Co, Kerbedanz and Reservoir on its roster.

U-Boat and its founder Italo Fontana’s come from Italy and are best-know for over-sized chronographs and striking men’s watches like the new Dark Moon.

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Rob Corder

The author Rob Corder