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B+D creates first line of watches

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Danish design company B+D has launched its first line of watches.

The colourful watches with minimalistic dial designs were unveiled at the TFWA World Exhibition earlier this year.

The quartz watches have plastic cases and silicon straps. They have been fitted with a Miyota 2035 movement and are water resistant to 5 ATM.

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B+D was founded in 1970 by Ketty Dalsgaard and its first product was a collection of colourful plastic bracelets inspired by the washers that supported the buoys on fishing boats. The company has become well known for its reading glasses and sunglasses.

While the company has points of sale for its goods in 40 countries, it is yet to break into the UK.

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