Baselworld hopes to be a breeding ground for new watchmakers


Next week’s Baselworld will see the introduction of The Watch Incubator, a new area that provides a business and communication platform for watch start-ups as well as new watchmaking projects.

The presentation will be on the mezzanine floor of Hall 1.0 South, in the immediate vicinity of the more mature independent watchmakers in “Les Ateliers”.

“Anyone who keeps abreast of the industry knows that many new and very exciting watch brands are presently being launched. We received numerous inquiries from this sector because these brands wanted to present themselves to a global audience at Baselworld,” says the show’s managing director Michel Loris-Melikoff.


“With The Watch Incubator, we have created a tailor-made format for them. This format can give them the initial boost they need for their international breakthrough. Our goal and our hope, of course, is that new brands evolve from the incubator into brands that fit into either ‘Les Ateliers’ or even for Hall 1.”

All participants benefit from a furnished space of the same size. This gives each watchmaker and each start-up an equal opportunity to present their brand and their products.

“The purpose of Baselworld is to serve and promote the entire watch and jewellery community with different packages according to the profile and needs of each brands. We are confident that these new watch brands will encounter precisely the right international target audience,” says Mr Loris-Melikoff.


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