Bamford Watch Department (BWD) has partnered with Girard-Perregaux to launch an online watch customizer exclusively for women’s timepieces.
Swiss brand Girard-Perregaux, part of the Kering Group since 2011, is one of several brands to have given BWD official permission to customize its watches.
BWD has previously partnered with the likes of TAG Heuer, Zenith and Corum.
Girard-Perregaux’s Cat’s Eye timepiece will be the first available for customization on the platform. This will involve different color combinations on the dial, as well as different colored straps.
George Bamford, BWD founder, commented: “We were asked by a client to customize a Girard-Perregaux Cat’s Eye. We approached Girard-Perregaux to make this work, and they were excited by the challenge.
“They loved the way we were able to customize the dial through our online personalization technology, and by using our special technique to create a series of really striking dials.
“The result is a new partnership, and we are looking forward to working with the brand to develop innovative ideas for women watch collectors. This opens up a new path for us to move into a market for us where there is demand.”