Bamford Watch Department brings Miami to Mayfair collection in time for Father’s Day


Bamford Watch Department has continued the expansion of its Mayfair family with the release of fresh color combinations for timepieces arriving  just in time for Father’s Day.

The Bamford Mayfair Miami Pack was created to capture the essence of summer sports while exuding ‘a spontaneity and relaxed nature that perfectly suits the warmer months’.

Bamford Mayfair watches were originally made only as loan watches for customers that were having their luxury timepieces customized by Bamford Watch Department, but became so popular Mr Bamford decided to launch them as a collection to be bought and owned.


They are on sale online and with US retail partners including DSM NY, Forty Five Ten, Mr Porter, Ranch At The Pier and The Webster.

“I adore these Mayfair watches and I feel that one of their greatest assets are the flexibility and practicality they offer,” said George Bamford, founder of BWD.

“For this series I was very keen to focus on how the watches are incredibly wearable, something you can take with you to the pool for instance. Rather than holding you back from having fun on holiday, these watches are a companion designed to enhance it with colours that appeal to all.”



The Miami Pack has extended the variety of colorway options and is available in green, blue, orange and hot pink.

Clients are able to utilise BWD’s online customizer to design their own Bamford Mayfair for around $500.

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