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Bamford punches-up licensed character watch business with second Popeye GMT

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Previous watches featuring Popeye and Snoopy have all sold out, so it is no surprise to see Bamford London flexing its muscles in the licensed character watch space again with a second Popeye piece, this time a GMT showing two time zones.

The blue and black dial has Popeye, post-spinach shot, striking a pose with his iron-fueled arms moving around the dial as the hours and minutes hands.

The GMT hand is a red-tipped arrow circling an internal 24-hour track.

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It comes in its own version of a tin can, which for reasons unknown makes no reference to the life-enhancing properties of spinach.

“I am a life-long fan of Popeye. I was blown away by the 90th anniversary celebrations and the success of the last edition. It always makes me smile when creating a Popeye GMT as Popeye is all about adventure. The Bamford London dual time GMT is inspired by travel and adventure with its 24-hour GMT hand allowing users to view a separate time zone wherever they are.”

The 100-piece limited edition Popeye GMT, priced at $1,625, comes in a 40mm steel 100m water resistant case housing a Sellita SW330-2 automatic movement.

It is worn on a black cordura strap.

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Tags : Bamford LondonPopeye
Rob Corder

The author Rob Corder