Bamford London unveils its second collection and announces major department store placement

Bamford London, the sister business to watch customization specialist Bamford Watch Department, has introduced a GMT timepiece housing a Swiss Made Sellita SW330-1 automatic movement.

Bamford Watch Department was officially made a customization partner of Zenith and TAG Heuer last year, giving the company’s founder George Bamford unprecedented access to the inner sanctum of Swiss watchmakers.

It is the second collection under the Bamford London name, following the introduction of Bamford Mayfair watches in 2017, and the development of a small network of retail partners selling the brand in the United States, UK and France.

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Mr Bamford has combined this insider’s access with the company’s watchmaking expertise and fast-developing eye for contemporary and commercial design to come up with a modern-looking GMT collection priced at $1400.

“Being an avid traveler and constantly finding myself between two time zones, we felt inspired to create our first GMT watch with a Swiss mechanical movement and automatic 24-hour GMT hand function. Our vision for Bamford London is to continue to drive innovation over the next few years and we are delighted to have the GMT play its part in that,” Mr Bamford says.

The 40mm, steel-cased Bamford GMT can be pre-ordered from November 26 in four color combinations for delivery in March next year.

There will also be a special edition in black and yellow launched to celebrate Bamford London securing space at London’s Selfridges department store.

A UK price of £1,100 has been announced. WatchPro has requested a dollar price.

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