Bamford London, a sister company to authorized customization specialist Bamford Watch Department, has created two special edition GMT watches for Goodlife Clothing in New York.
It is the second time the two companies have worked together on a watch project.
Blue and brown models both have dials made to look like Goodlife’s new denim snap shirts. The colorways are described as macchiato and espresso for the brown edition and indigo with a dark grey steel case for the blue version.
Bamford took samples of the actual fabric to create the dials so the denim weave is the same on the watch faces as the Goodlife shirts.
Bamford London’s automatic GMTs have an interior rotating bezel that can be set to a second time zone.
They come on Bamford’s cordura straps with contrast stitching as well as a second denim strap option using the same fabric as the shirts.
Each watch will be sold with a co-branded t-shirt and hat commemorating the collaboration and serving as a gift set during the holidays.
They are expected to go on sale at the end of October for $1,450 at Goodlife’s two New York stores in Greenwich Village and Hudson Yards as well as London Jewelers’ showrooms in the Oculus in lower Manhattan and its Manhasset flagship on Long Island’s gold coast.