Highland Park is the Beverley Hills, Hamptons or Palm Beach of Dallas County, ranked by some measures as the 7th richest town in the United States.
It is also home to the country’s oldest shopping mall, Highland Park Village, which was built in 1931 and remains one of the most prestigious retail destinations in Texas.
Audemars Piguet, Cartier and Harry Winston already have boutiques in the Village, and they are about to be joined by Rolex and Van Cleef & Arpels.
The Rolex boutique will be set over two floors at the heart of the mall.
It will be owned and operated by Bachendorf’s, which has three multibrand showrooms in Dallas Fort Worth, two of which carry Rolex including the Clearfork, Fort Worth, boutique (pictured top).
No additional details have been released about the opening date or the size of the Rolex store.