Aviator flies into Preston for pop-up event


Fledgling aviation watch brand, Aviator, is partnering with Peter Jackson The Jeweller to host an exclusive first class experience at the St. George’s shopping centre in Preston.

Running from July 29 to August 2, the pop-up store event will give the chance to participants in Aviator’s ‘Inspired from above’ social media campaign to win its Douglas Day-Date watch, inspired by the Douglas DC-3 aircraft of the ‘30s and ‘40s.

Aviator will launch a flight simulator competition every day to determine the winners, as well as putting on a daily raffle, with prizes including art deco-inspired aviator helmets and reproduction vintage goggles.

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To get the ‘boarding pass’ that you need to be part of the pop-up event, Aviator is encouraging people to go on its Facebook page and enter the competition from there. The competition involves guessing the location of aerial photos that Aviator has taken.

Aviator watches are produced in Porrentruy in Jura, Switzerland, using high quality components and materials. Here all bases are covered, including research and development, movement modification, assembly of components, and rigorous multi-level quality tests.

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Daniel Malins

The author Daniel Malins