AVI-8 expands in the UK as premium collection launches with online giant Shop Direct


AVI-8 will list its premium collections of watches with Shop Direct online retailers Very.co.uk and Littlewoods.co.uk.

The watches, distributed in the UK by Dartmouth Brands, all have a historic Royal Air Force theme, with collections including Hawker Hurricane, Hawker Harrier and Lancaster Bomber.

Shop Direct is the UK’s second largest pure play online retailer, with annual turnover of nearly £1.9 billion.


Its websites receive over 1.2 million visits every day, and 62% of our online sales are from mobile devices.

Littlewoods and Very sell over 1,300 brands and deliver 49 million products to four million customers each year.

“Shop Direct has a growing watch business and has a wide outreach in terms of consumer profile. It is a superb retail partner for the AVI-8 brand and highlights the growing demand for the flight inspired collection,” says Dartmouth Brands’ Jim Clawley

“AVI-8 grows from strength to strength with more retailers in discussions for 2017,” he adds.

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