AVI-8 becomes the latest brand to use bronze for a special edition watch


2020 is shaping up to be a breakthrough year for bronze, with AVI-8 joining TAG Heuer in using the alloy in the first watches announced this week.

The metal hits the right note on a couple of current trends: vintage styles remain hot, and customers are looking for rugged, utilitarian watches that look like they would survive a war.

Bronze ages almost immediately once it comes into contact with moisture or air, creating an aged and worn look.


AVI-8 is embracing the trend for its Eagle Squadron Bronze Automatic Limited Edition, which carries the Eagle Squadron insignia on a steel case back and MDT, the squadron’s aircraft code on the side of its 39mm case.

Its three-handed dial in blue, green or black, also has the insignia at 6 o’clock and a date aperture at 3 o’clock. It is powered by a Japanese automatic movement.

The watch is sold with a leather strap and a NATO strap for $520.


Previous articleDirect to consumer retail undermines lifetime customer value for watch brands
Next articleBUSINESS BRIEFING: Zeon’s global ambitions


Please enter your comment!
Please enter your name here