The move follows on from a raft of recent investments from other organizations to Bedrock Manufacturing Company
Swatch has teamed up with Hackett London to design the new Sistem 51 limited edition watch
The brand has partnered with real estate firm Bedrock to create the new 129-bedroom hotel in Detroit
The concept behind the BR-X2 is that the movement is worn directly on the wrist, with the mechanism brought to the forefront while the case disappears
Sales were up 1.5% to $1.42 billion, while on an international level same-store sales were down, driven by lower sales in fashion watches and diamond jewelry
The Pro Trek series will now feature a smartwatch that enables the use of offline maps and GPS log recording for up to three consecutive days.
The new free wheel piece features a movement with visible free floating components set under the crystal.
As part of the five-day exhibition, Swiss watchmaking expert Elmar Mock, former engineer at Swatch, will share insights on how to turn ideas into reality
The launch event saw Hong Kong singer Eason Chan named as the brand's new face alongside the introduction of a new five-carat diamond timepiece
The Swiss watchmaker has launched Aeternitas Mega 4, dubbed ‘the most complicated wrist watch ever made’