Monday, December 6, 2021
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Rob Corder

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Seiko stable mate Lorus is targeting young and fashionable females with a collection of 33 striking timepieces in the Just Sparkle line. The collection goes on sale in Debenhams, John Lewis, F Hinds and H Samuel as well as independent...
Casio is continuing to attack the red hot mid-market fashion watch sector with the aim of pushing labels like Michael Kors into retreat. Casio Sheen is burnishing its street appeal among younger shoppers thanks to a promotional deal with The...
The US-based head of Guess Watches has extended a warm welcome to the watch industry to Tim Cook, CEO of Apple. The day after the unveiling of Apple Watch, Cindy Livingston, president and CEO of Guess Watches, wrote an open...
Cartier is working with global news network CNN International to launch its Shape Your Time advertising campaign aimed squarely at wealthy male watch buyers. The campaign kicks off tomorrow (Friday) with Cartier’s exclusive sponsorship of CNN Ones to Watch, which...
Aerowatch has expanded its 1942 watch collection with a timepiece featuring a new interpretation of the moon phase display. The brand’s 1942 signature collection can trace its heritage back to the very first watches created by the Swiss atelier. It...
Rotary has created two limited edition chronographs that celebrate its partnership with Chelsea Football Club. Rotary has been the global official timekeeper for Chelsea since summer of last year, a partnership that Rotary chief executive Victoria Campbell described as vital...
Sales of Casio Sheen watches have soared by a third since British girl group The Saturdays began fronting their advertising campaigns in the summer. The promotion is about to ramp up in the pre-Christmas run with six 60-second videos featuring...