Audemars Piguet hosted 120 guests in the Musee Atelier to celebrate the launch of its Collection Code 11.59.
Including Chinese pop singer Lu Han and artist Quayola, the guests were invited to Le Brassus for a lesson on the history and features that have gone into make the 11.59.
As part of the launch, the brand described the it as ‘one of the most important launches for Audemars Piguet ever.’
Jasmine Audemars, Chairwoman of the Swiss-based firm’s board of directors, thinks the 11.59 represents how the brand is pushing limits in watchmaking.
She explained: “At Audemars Piguet, we constantly challenge ourselves to push the limits of craftsmanship. Endowed with a strong spirit of independence, we proudly own our roots and territory, daring to combine precision and creativity.”
She added: “Faithful to our legacy, we continue to evolve by preserving and rewriting traditions. 11.59 is ahead of the game, constantly on the brink of tomorrow.”
The Code collection, which stands for Challenge, Own, Dare and Evolve, consists of 13 references with calibres all developed and manufactured by AP.
Three of which are entirely new including a long-awaited integrated chronograph.
Livestream coverage of the launch event was broadcasted on Audemars Piguet’s Facebook and Instagram pages but you can watch AP’s release video here: