Audemars appoints Emmenegger new creative director


Audemars Piguet has appointed Claude Emmenegger as its new creative director.

Emmenegger joined the Le Brassus manufacture in 1999, joining from Gucci, where he created 23 collections including the G Watch. He began his career at Longines.

At Audemars Piguet Emmenegger has been responsible for the Royal Oak Concept, which launched in 2002, and the Tradition of Excellence models 2, 3 and 4, from a set of eight haute horlogerie models each limited to eight pieces.


Emmenegger left Audemars Piguet in 2003 to establish his own design consultancy company, working with over 40 brands over the past 12 years.

Now that he has returned to Audemars Piguet his main objectives will be to develop women’s watches as well as high tech concepts and new functions.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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