ATOZ appoints former Accurist area manager to strengthen UK sales team


ATOZ Distribution has strengthened its sales team with the appointment of Bill Waugh, an executive with 17 years of experience in the watch and jewellery industry.

Waugh, who spent nearly 15 years as an area manager for Accurist, will be based in Scotland, but his role with ATOZ Distribution will take him all over the UK. His main responsibilities will be to oversee the development of ATOZ Distribution’s retailer network and grow the sales team through further strategic appointments.

ATOZ Distribution co-founder Tom Kennett said: “We are delighted to announce the arrival of Bill Waugh, a man who many in the industry know well. Bill’s extensive knowledge of the market and watches make him the ideal addition to our growing sales team. Under his supervision, we are planning to take on up to five additional sales agents to manage territories across the UK, some of whom we are hoping to meet at IJL.”


The appointment of Waugh comes at a critical time for ATOZ Distribution, which has been rapidly expanding over the past 12 months.

One of the latest operational improvements at ATOZ is the introduction of a new sales system made by software developer Pepperi that allows retailers to order watches from the distributor’s portfolio of brands online. The system will also enable its growing sales team to take orders via iPads when visiting retailers in store.

ATOZ Distribution will also be increasing the size of its headquarters before the end of the year. The distributor will move to much larger 2,000 sq ft premises near Glasgow airport in November.

“The new headquarters is just what we need to support our recent growth, both in terms of new brands and also the increasing volumes of orders we are handling, which can be up to 400 watches a day,” said Kennett. “It will really allow us to beef up our logistics, marketing and sales facilities.”

ATOZ Distribution is exhibiting at trade show IJL this week (September 4 to 6) for the first time.

It will showcase new watch models from its full brand roster, which now includes Brera, Maserati, Kennett, René Mouris, Trendy Kids and LuLu Castagnette.

The company is offering IJL visitors 12 special sales packages ranging from free watches if retailers buy 15 pieces, up to free cabinets, free shipping and more free watches for even larger orders.

ATOZ is located on stand J15 at IJL.

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