Artya hits new note with Son of Sound timepiece

By Hallie Engel

Music lovers looking to keep time should check out the Son of Sound, a bold new watch with a case shaped like a guitar head from Artya, set to be unveiled at BaselWorld.

Inspired by the look of a classic guitar, the watch follows the Son of Earth, which featured butterfly wings, the Son of Gears with its in-house complications, and Son of a Gun, studded with authentic bullet cartridges.

Small tuning pegs flank each side of the watch face, while the Son of Sound’s hands sweep over separate discs for the hours and minutes.

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Artya describes the watch as “daring…slightly crazy,” and notably rich in the brand’s unique DNA.

The Stats
– Automatic movement with ArtyA-007 calibre
– Retrograde hours and minutes, chronograph
– 18ct pink gold and titanium case shaped like a guitar head
– Four pushers shaped like tuning pegs
– Brown crocodile strap with 18ct pink gold pin


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Tags : artyabaselworldguitarson of sound
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