JeanRichard has netted Premier League club Arsenal FC as a global partner and will become the north London club’s official watch.
"A strong heritage combined with young team spirit and style: Arsenal and JeanRichard share the same Philosophy of Life," said Bruno Grande, CEO of the Swiss watchmaker. "Both are considered forward thinkers in their fields and ‘passing on the ball’ is our common approach."
As well as having a significant presence within the stadium on match days, JeanRichard will create a limited edition Arsenal watch in the near future.
“Timing, tempo, style and elegance are key attributes of the way Arsenal play its football and of the JeanRichard brand” said Vinai Venkatesham, Sales and Marketing Director of Arsenal Football Club. “With such a strong fit between our two companies we are delighted to have agreed a long-term partnership with JeanRichard.”
JeanRichard first collaborated with a football team in 2003 when it became the official timekeeper of Italian side Juventus, developing three limited edition runs of watches to celebrate.
Arsenal is the latest Premier League club to announce a partnership with a watch brand after Manchester United penned a three-year deal with Bulova last year to become its official timekeeper and global partner.