It is still months away from going on sale, but already Apple Watch has scored a spot on the world’s arbiter of high fashion, Vogue magazine.
The Chinese edition of the fashion bible was first out of the blocks, but is likely to have been influenced by the editor-in-chief of US Vogue, Anna Wintour, who was given a private preview of the Apple Watch by Jonny Ive, senior vice-president of design at Apple Inc., during Paris Fashion Week.
Supermodel Liu Wen is seen wearing Apple Watch on the new issue of Vogue China, which hits newsstands next week. It is read by 1.3 million people in the People’s Republic.
Bloggers say that Apple has been assiduously courting fashion journalists ahead of the launch of its smart watch.
“Apple made a point of being associated, instead, with [fashion] people who can’t be bought, and therefore established the connection as real,” writes, Jess Cartner-Morley, fashion editor of The Guardian in her blog for the newspaper.
“The designer Azzedine Alaia hosted a Paris dinner for Apple Watch because he is best friends with Marc Newson, who has worked with Apple design guru Jony Ive on the watch. Karl Lagerfeld came to the Paris breakfast launch of the Apple watch because he is a huge Apple fan. Anna Wintour came because she’s a huge fan of Ive’s work,” she adds.