The watch world loves to attach a snapshot of history to the launch of new models, as Seiko in Japan has demonstrated with the re-issue of a watch inspired by the Seiko Chariot favoured by Apple founder Steve Jobs.
A new version of the original Chariot is being created as a limited edition in conjunction with Tokyo-based fashion store Nano Universe.
The watch will not even be made available outside Japan, but international watch bloggers have run with the story because of the Steve Jobs connection.
In a photograph taken in 1984, Mr Jobs is seen cradling the first Apple Mac computer wearing the unassuming Seiko Chariot watch.
The image is so well-known, it was used in publicity for an auction to sell the exact watch Mr Jobs was wearing. It sparked a bidding frenzy that drove the sale price up to $42,500 in 2016.
The limited edition watches created for Nano Universe come in the original 33mm and a more modern 37.5mm case sizes with a choice of black on white or white on black styles.
They are selling for ¥20,000 (around £140).