Accurist has appointed ex-Fossil man Anthony Robins as national accounts manager.
Before joining Accurist, Robins spent 19 years at Fossil Group, where he was most recently divisional head of field sales for jewellery, accessories and watch brand Fossil.
Robins said: "I would like to thank Paul Halliday and [Accurist chief executive] Jonathan Crocker for giving me the opportunity to be part of this very exciting and passionate team, contributing to the growth of Accurist. I am delighted to be part of this truly authentic British brand."
Crocker said that the appointment of Robins is part of a major investment plan to develop the Accurist business in 2013.
He added: "We are implementing plans at Accurist this year including a major brand realignment. Anthony will bring a wealth of experience and great added value to Accurist from working with Fossil, with a clear objective to ensure that we sustain and develop our existing client accounts.
"An integral part of our plan is to continue to build relationships with our key accounts and making sure our action plans are line with our core business objectives and values”