ANONIMO appoints former Zenith president as chief executive

Epurato Blue from Anonimo.

Aldo Magada has been announced as the new CEO at Anonimo watches.

Following last year’s purchase of Vulcain by the owner of Anonimo, Mr Magada arrived at the company on March 1 to take up the role of CEO at Vulcain.

He was set to be in charge of steering the two watch brands in the interests of the shareholder but will now take the reigns at ANONIMO following the departure of Julien Haenny.


Reflecting on the announcement at an internal meeting last week, Magada said: “I would like to thank Julien for his commitment and his professionalism. He has developed the visibility of ANONIMO and has made it a recognized brand. I wish him all the best for the future.”

Magada is a veteran of the watch industry, formerly working as the international director of sales at Breitling SA and, more recently, serving as president and CEO at Zenith watches.

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