Cartier has turned to the bright lights of Hollywood once again to recruit a new brand ambassador.
The company has confirmed that its new Panthère ambassador for watchmaking and jewelry is a multilingual British actress Annabelle Wallis.
A spokesperson for the brand said: “Appearances can be deceiving. Behind her luminous complexion, blue eyes and gentle manner, the Maison discovered a great strength of character, a fearless spirit and a hunger for self-expression: the soul of a panther, driven and determined to turn convention on its head and get her teeth into something.”
The actress, most know for her roles in The Mummy and British period drama Peaky Blinders, will embody the Panthère watch woman in a digital campaign and video scenes shot with a Californian vibe by American director Cass Bird in June.
Alongside her work with the timepiece division of the brand, Wallis will also act as the new Panthère de Cartier Jewelry face.
Wallis commented: “I found that Panthère de Cartier resonates with the forces and energy that drive me as a woman.”
Mandatory photo credit: Matthew Brookes