AMA takes Italy’s fastest-selling watch to UK


Distributor AMA Agencies is bringing the fastest-selling watch brand in Italy to the UK with new signing Hoops Watches.

AMA Agencies has exclusive distribution rights in the UK and Ireland for Hoops Watches and said that it will be targeting jewellers, fashion boutiques and high-end gift shops.

The fashion watch brand is believed to be the fastest-selling watch in Italy, with collections tailored to both men and women, and AMA Agencies claims that the brand is enjoying appositive response in the UK market with 45 doors secured within the first four weeks of the distribution deal.

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AMA Agencies managing director Ann Molari said: “I discovered Hoops Watches whilst on holiday in Italy and bought my first one, as they were so different to anything I’d seen at home.

“Everyone who saw them commented on how unique and different the designs were. The feedback we’ve received at Top Drawer and IJL from both independent and national retailers is highly encouraging. With over 45 new stockists in the first 4 weeks of its soft launch we are greatly encouraged that we can match the brands achievement within the Italian market.”

Hoops Watches has a wide range of designs including models with brightly coloured dials and straps, double-length wraparound straps, faceted glass, crystal-set dials and minimalists designs. 



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