Watches & Wonders Miami welcomed 28,000 visitors over the Presidents Day weekend as enthusiasts flocked to the sunshine to enjoy a festival of art, jewelry classic cars, luxury yachts and high end horology.
Thirty watch brands participated and the number of attendees was up by 40% on the event’s first outing in 2018, according to organizers Fondation Haute Horlogerie (FHH) and the Miami Design District Associates (MDDA).
“We could not be more pleased with the results of Watches & Wonders Miami 2019,” says Fabienne Lupo, chairwoman and managing director of the Foundation Haute Horlogerie.
“In addition to the significant growth and expansion that we’ve been able to achieve, there has been overwhelmingly positive feedback from attendees. Our exhibiting maisons are also thrilled with the success and we are already talking about plans for next year.”
Many exhibitors such as Dior, Girard-Perregaux, Hublot, HYT and Ulysse Nardin used WWM a platform to hold major global new product launches to an audience of luxury consumers, industry influencers and media.
The stature of the event was underlined by the presence of global CEOs including Jean-Marc Pontroué of Panerai, Patrick Pruniaux of Ulysse Nardin and Girard-Perregaux, as well as Grégory Dourde of HYT, Pierre Jacques of De Bethune, Edouard Meylan of H. Moser & Cie., Christelle Rosnoblet of Speake-Marin, Marco Tedeschi of RJ, and master watchmakers Romain Gauthier and Kari Voutilainen.
FHH and MDDA have confirmed that Watches & Wonders Miami will return for a third consecutive year in 2020. No dates have been announced, but Presidents Day Weekend runs February 15-17 next year, and is likely to be chosen.