2016 looks set to be a major year for Accurist, as it unveils plans for a major marketing campaign.
The brand’s parent company, Time Products, has set aside a ‘substantial amount of money’ for its marketing activities this year, according to the company.
This marketing programme will include a 30 second spot TV commercial, which will go live on ITV 1 in the run-up to Christmas.
The advert has a luxury feel to it and is in line with the new image that Time Products has created for Accurist, whose brand message is: ‘affordable luxury.’
Despite being pre-eminent across swathes of the United Kingdom, Accurist still believes that it has scope for substantial growth. It says that there are areas of the country where it is under-represented and is therefore looking for quality jewellers to work with in these parts.
With the brand investing so much in marketing, it is not hard to see why any jeweller would want to team up with them.