Accurist national accounts manager moves on


Anthony Robins has resigned his position as national accounts manager at Accurist, after deciding his skills were not suited to the role.

Robins’ departure is said to be part of the Accurist brand realignment. Robins, who left the organisation on July 31, was employed in April to bolster the transition period in the run up to the Accurist brand identity relaunch in September. Before joining Accurist, Robins had been at Fossil Group for 19 years.

However, the company said that Robins decided his skills were not suited to the role as it developed and has therefore decided to continue his career elsewhere.

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Speaking about Robins’ departure, Accurist CEO Jonathan Crocker said: "We are on a fast-paced plan of action and enter a crucial phase of customer engagement as we move into the pre-season sell in. Anthony was chosen for the role based upon his experience in the watch sector and has worked hard to assist us in the past few months, but has not found the role to be a suitable match and therefore I accepted his resignation. I would like to thank him for his time and wish him well with his chosen path."

In the short term, account responsibilities will be taken by the experienced sales director Paul Halliday and the national account executive Tim McManus.

Accurist is currently rolling out the results of the past six months of work with new point of sale, brand identity, packaging and the new season’s products.

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