Accurist watches has announced that it will push its new collection of Acctiv watches to the 20 to 35 year-old market this summer, through an advertising campaign set to be shown during Euro 2012.
The brand has recently launched its Acctiv collection of colourful chronograph watches, and hopes to increase interest in the line through its football advertising, which will be broadcast to several million viewers.
The clips will be shown in ITV during the airing of Euro 2012 matches, and are set to feature “bold product imagery designed to appeal predominantly to the male 20 to 35 target audience”.
The Acctiv range is powered by Japanese quartz movements, has a chronograph timer function and “distinctive fan-shaped quadrants”.
Each watch has a textured silicon strap and are available in a number of colours, with RRPs of £100 to £125.