Accurist has launched a new, responsive website to reflect the watch brand’s new branding and product offer.
The website, designed and built by Arch Creative, has been designed to adapt to whichever device is being used to navigate it, which makes for a better experience when for tablet and smartphone viewers.
Trevor James, brand director of Accurist, said: “At Accurist we always strive to stand out from the crowd and I feel the new website really does that. We’ve loved working with Arch Creative, they bring a wealth of experience and have produced something that is distinctive, contemporary and enhances our customers’ experience. We’re very excited to unveil it.”
Clear distinctions have been made between collections for men and women, improving navigation and searching. The website also includes ‘Recently Viewed’ and ‘You May Also Like’ features.
As well as detailed information on each product in Accurist’s new collection, the site includes a news section offering new, regularly updated content. All physical points-of-sale will now feature the new product, new branding (first introduced last year) as well as new advertising creative.
Luke Harrison, creative director of Arch Creative, said: “Our brief from the brand was to develop a modern, fresh looking site that embraced the newly re-launched brand and our desire was to create a forward-looking design that didn’t neglect the brands’ history or alienate its existing customer-base. The resulting site is one that both Arch Creative and Accurist can feel proud of and have confidence in, it’s the perfect platform from which to re-launch this classic brand.”