Thoughts have already turned to 2018 for Accurist, which has unveiled look books for next year’s men’s and ladies’ pieces.
The British watch brand, which was bought by Time Products in 2014, required root and branch redevelopment after a difficult few years, but the group says it is now ready for a major push.
“2018 will be the brand’s most exciting year yet,” a spokesperson says.
Polished marketing is just part of the relaunch in 2018, but a significant step, according to Accurist sales manager Tony Leyland.
“It is fantastic to be able to present the collection in such a premium and sophisticated format. These look books honour the excellent craftsmanship and modern style that has gone into these watches, helping to solidify a real sense of brand identity for Accurist,” he says.