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A. Lange & Söhne fuses watches and cars at Concours of Elegance 2021

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A. Lange & Söhne brings precision watchmaking and classic cars today in the grounds of Hampton Court Palace.

It forms part of the Concours of Elegance starting today running through until Sunday and will see fans of exclusive classic cars will come together to admire some of the most important cars of all time.

This year, to mark the 95th birthday of Queen Elizabeth II, 95 of the best British cars built from 1926 onwards will be on display, milestones of mobility that are of immense value due to their special character and fine technical and aesthetic differences. 

Organisers say the car show is, as always, greatly enhanced by the presence, support and sponsorship of the famous and well-loved watch brand.

As is the case with the mobile exhibits, the fine timepieces by A. Lange & Söhne also have subtle differences. 

Lange CEO Wilhelm Schmid, commented: “Cars and watches represent values that are important to us.”

“Particularly when they are made in such a way that triggers passion. Cars represent freedom and independence. Watches symbolise the preciousness of time. We move and identify with them. They are close to us and fascinate us in equal measure. Creative people exploit mechanics and design to give them shape and make them touching and inspiring works of art. This forms the basis of our partnerships in the classic car segment.”

Adding: “The Concours of Elegance is inspired by the atmosphere of its surroundings and encounters between people who all share the same passion. The beauty of the vehicles assembled here can only fully unfold in this special environment. And the fascination of a high-quality watch is best conveyed when you have it in your hand or – even better – put it on.”

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