88 Rue du Rhone has signed Bollywood singer Kanika Kapoor as a brand ambassador.
But the cinematically inclined watch brand was drawn to Kapoor as much for her jet set lifestyle as her big screen voice.
Kapoor debuted as a ‘playback singer’ – recording songs for use in Bollywood films – in 2012 with her first hit, Jugni Ji. She has won numerous awards in recognition of her vocal ability.
The Swiss watch brand has shot a new advertising campaign with Kapoor to highlight her appointment using a heavily stylised aesthetic in a nod to the cinema of the 1950s.
88 Rue du Rhone has been the Official Watch & Timing Partner of the BAFTA since 2013.