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88 Rue du Rhone signs Bollywood singer as ambassador

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88 Rue du Rhone has signed Bollywood singer Kanika Kapoor as a brand ambassador.

But the cinematically inclined watch brand was drawn to Kapoor as much for her jet set lifestyle as her big screen voice.

Kapoor debuted as a ‘playback singer’ – recording songs for use in Bollywood films – in 2012 with her first hit, Jugni Ji. She has won numerous awards in recognition of her vocal ability.

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The Swiss watch brand has shot a new advertising campaign with Kapoor to highlight her appointment using a heavily stylised aesthetic in a nod to the cinema of the 1950s.

88 Rue du Rhone has been the Official Watch & Timing Partner of the BAFTA since 2013.

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