88 Rue du Rhone has reported a stellar debut weekend for its sponsorship of the BAFTAs, gifting timepieces to an array of A-list actors and hosting a awards-themed exhibition.
The brand’s sponsorship began at London’s Savoy Hotel, where its founders Pierre and Elie Bernheim gifted its 50 limited edition BAFTA watches to world famous actors, including Samuel L. Jackson, Sarah Jessica Parker, Juno Temple, Daniel Day-Lewis, Sarah Silverman, Stephen Fry, Philip Seymour Hoffman, Idris Elba, Ben Wishaw and Sir Ian McKellan.
The brand also hosted an event at the Asprey flagship store in Mayfair – the 88 Rue du Rhone Past Forward BAFTA Art Exhbition – celebrating the awards with a collection of unique photos from the award’s archive, dating from as far back as 1955.
Pierre Bernheim said: “We are extremely pleased with the outcome of the 88 Rue du Rhone Past Forward Exhibition. The launch [last] Saturday at Asprey was beautifully executed and was attended by iconic individuals such as George Clooney, Ben Affleck ad Marion Cotillard.
"As a newly launched brand, this type of activity showcases the brand’s intent for the future."